STANDARD ZOOM LENS

XCD 2,8-4/35-100E is a versatile standard zoom lens that seamlessly bridges wide-angle to medium telephoto focal lengths. Featuring approximately 3x optical zoom^[1] and flagship E Series optical excellence, this single lens masters an extraordinary range of photographic disciplines—from sweeping landscapes and intimate portraits to dynamic street photography and spontaneous travel moments. With its remarkable f/2.8 maximum aperture at the wide end, capture life's fleeting moments in challenging light whilst creating exquisite bokeh that draws viewers into your visual narrative.

^[1]Actual zoom ratio is 2.86x.

EXCEPTIONAL LIGHT-GATHERING POWER

The XCD 2,8-4/35-100E's expansive f/2.8 maximum aperture at the wide end—significantly brighter than the XCD 3,5-4,5/35-75's f/3.5—transforms your creative possibilities. Shoot confidently in dim environments with faster shutter speeds whilst achieving beautifully rendered bokeh that makes your subjects truly shine.

FLAGSHIP OPTICAL EXCELLENCE, REVEALED IN EVERY FRAME

E Series flagship optical performance reaches new heights in XCD 2,8-4/35-100E. Its sophisticated optical structure of 16 elements in 13 groups, incorporating 3 aspherical elements and 5 ED elements, delivers exceptional resolution that meets the demands of the 100-megapixel sensor. From centre to edge, at every focal length and aperture setting, experience unwavering sharpness paired with smooth, creamy bokeh that meets Hasselblad's exacting standards. Every detail is preserved with stunning clarity, every colour rendered with authentic brilliance.

FROM MOMENTS TO MINUTES

The integrated leaf shutter unlocks creative freedom across an extraordinary range—from 1/4000 second to 68 minutes—with full flash synchronisation at every speed. Whether balancing fill flash under bright sunlight or using wide apertures in bright conditions, explore your creative vision without compromise.